“How might we meet the needs of isolated elderly people through a cleaning service”

Aspire provides a personalized cleaning service with an added social component. It matches elderly people who need someone to help clean their house and someone to talk to, with people who are learning Danish and benefit from talking in Danish to the elderly person. This service is also possible to pay in cash, to meet the needs of elderly people who do not feel comfortable using an app.

Amalia Robinson Andrade, Marialuisa Dubla, Julius Staskunas, Veronika Strnova

1. Use the tools that are relevant to your service and will communicate it effectively, not because you feel you should or because it looks impressive.

2. Different groups have different needs. For this reason, digital is not always the answer.