My Work

My approach centers on understanding user and business needs to design services that address these needs. I blend qualitative and quantitative research to inform the design of interactions, systems, journeys, and content. With a strong foundation in research and a collaborative approach, I create services that are both inclusive and aligned with organizational goals.

My approach combines user-centered research and design, systems thinking, and iterative design. This allows for in-depth user insights, a holistic understanding of interconnected systems, and continuous refinement to deliver meaningful and impactful solutions.